Louie Calvano

2015 Gold Effie Award (Brand Renaissance)

2015 Silver Effie Award (Home Furnishings/Appliances)

2015 Silver National Addy Award (Integrated Campaign)

2015 Best in Show - Chicago Addy Awards

2015 Best in Category Gold Chicago Addy Awards (Integrated Campaign)

After over 100 years, the Maytag brand had become old fashioned, sales were dropping, and their once-famed "Ol' Lonely" Repairman was irrelevant. So we reinvented this advertising icon, making the Maytag Man the embodiment of Maytag appliances, giving a new face and voice to Maytag dependability. Through TV, social, print, and various digital executions, this campaign completely revived the brand, making Maytag dependability meaningful once more.

2016 GOLD Effie Award - Brand Renaissance

2016 Bronze Effie Award - Appliances

2015 Bronze Chicago Addy Award

In a category where every brand sells features and technology, we gave the Whirlpool brand a new identity based on a simple human insight: Every chore is an act of love. No matter how tedious, tiring and endless these chores are, we wanted to remind people that they have an immeasurable impact on the people we care for. By introducing authenticity and humanity to a cold world of metal and tech, we gave Whirlpool a powerfully distinct identity in this crowded category.

2017 Cannes Lions Grand Prix - Creative Data

2017 Cannes Lions Gold - PR, Research, Data Analytics

2017 Cannes Lions Bronze - Integrated Campaign

2017 Cannes Lions Bronze - Durable Consumer Goods

2017 Cannes Lions Titanium Shortlist

2017 One Show Gold and Silver

2017 Clios - 1 Gold, 3 Silver, 1 Bronze

2017 Effies - 2 Silvers

2016 D&AD Impact Awards White Pencil - Education

Whirlpool believes that the simple acts of everyday care (cooking, cleaning and washing) have a greater impact on our lives than we could ever imagine. The Care Counts program sought to prove the value of everyday care by showing how something as simple as laundry could impact something as important as school attendance.

What better way to celebrate a breakfast Happy Meal than with the delightfully disheveled hair of a child who just woke up?

“Calling All Sleepyheads” was our idea to help introduce the fun of Happy Meal, now first thing in the morning.

The idea: With Glidden paint now available on Amazon, you can buy the right color right when you see it. No matter where you see it.

We took over an entire neighborhood in Nashville and covered it with paint swatches, calling out the colors on just about everything in the area. We turned Nashville into a paint store - every street was an aisle, every surface was a swatch.

We captured content from the takeover to create a TV spot and tons of online content to raise awareness that Glidden is now available on Amazon.

2013 Gold Midwest District Addy Award (online campaign)

2013 Gold Midwest District Addy Award (mobile)

2013 Gold Midwest District Addy Award (microsite)

2013 Gold Reggie Award (marketing for digital devices)

2013 Silver Reggie Award (small budget campaign)

The best fries in the world don't just make burgers and shakes better. They make EVERYTHING better. We took an iconic pop culture phrase and gave it a new meaning (and a new punctuation) to create a promotion that would help people associate McDonald's Fries with all their favorite things in life.

Miller Lite wasn't an official Cubs sponsor, but they had a billboard just outside Wrigley Field. In "sponsorship ambush" style, we created a new headline for every visiting team, so fans inside and outside the park would see Miller Lite as a fan-like supporter of the Northside squad.

2016 Chicago and District ADDY’s -– GOLD, Maytag “Factory” (Elements of Advertising/Film & Video)

2016 Chicago ADDY’s -– SILVER, Maytag “Factory” (Film, Video & Sound)

2016 Chicago ADDY’s -– SILVER, Maytag “Factory Haptic” (Mobile Banner/Online/Interactive/Advertising & Promotion)

To highlight Maytag as one of the only remaining American appliance manufacturers, we created this epic spot celebrating the Maytag "creation story." Leveraging real Maytag factories and real Maytag workers, this was the most technically ambitious spot of the campaign.

Additionally, we partnered with ESPN to create the first ever mobile ad using haptic technology -  when users watched on their phones, various moments in the video would trigger their phone's vibration function. So users could have a physical experience of the video right on their phone.

2010 Platinum MarCom Award Product Launch

When you launch downtown Chicago's first premium movie theater, it's tough to say which is more exciting – the specialty cocktails & gourmet food, or the movies themselves.

We reinvented the Maytag social presence through the Maytag Man. Our strategy was to make Maytag a relevant part of every conversation online by offering the unique perspective of an appliance on the day's topics. Whether it was college football, tax day or a new movie release, Maytag would be the only one on social sharing what it all means to an appliance.

Posts, GIFs, videos, 1:1 responses, contests, engagements...

How do you celebrate an iconic burger that's been around for years and has no new news? Call out one of the overlooked details of the sandwich that make it great: The second slice.

A simple company-wide poster campaign to recruit volunteers for the annual Give Back Day.